Introduction

Last year in August 2023 Unicef Argentina successfully launched the miUNI App with the following clear goals:

• Allowing the donors to update their personal and contact information.
• Allowing the donors to increase their recurring donations.
• Increase customer loyalty by enabling access to coupons with thousands of discounts and benefits.
• Create a new channel for lead generation through the app.

App Overview

The miUNI App rewards donors with hundreds of discounts and benefits available both in physical stores and online. It is straightforward and easy to use: any donor can search for their desired discounts at participating stores and shops, download and use the coupon.

An advanced notification system ensures that news, campaigns, and inspiring stories are at the donor's fingertips. More notifications like birthday salutations, payment reminders, etc can be also pushed. The notification system allows the segmentation of donors by multiple dimensions as well.

Last but not least, a key feature of the app is giving the donors the possibility to securely register and allow them to access their personal and donation information. 

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Key Features

• Secure donor registration: Access to discounts. Update personal information. Update donation amount.
• Guest registration: Meant for lead generation. Shows what benefits they could get if they start donating to Unicef.
• Back Office notification system for the Unicef team: Create, schedule and push notifications to segments.

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Key Performance Indicators (KPIs)

Since its launch, the miUNI App has demonstrated significant success and growth across several KPIs:

• New Donor Sign-Ups: The app has achieved a consistent monthly growth rate of 5-10% in new donor sign-ups.
• App Visits: App visits increase by 300% whenever a notification is sent, showcasing the effectiveness of the notification platform in driving user engagement.
• Coupon Engagement: Donors using the app download 30% more coupons compared to other methods, highlighting the app's impact on donor engagement.
• Coupon Downloads: 13.5% of app-registered users have downloaded coupons, compared to 6.5% of web users, indicating the app's superior performance in this area.

User Adoption and Engagement

Since its launch, the app has garnered 30,000+ downloads. This level of engagement underscores the app's value to the donor community and its role in enhancing donor loyalty and retention.

Collaboration with AIDONIC

The app's development was a collaborative effort with AIDONIC. Our joint focus was on creating a mobile application that prioritized high security, followed best practices, employed a robust architectural approach, and featured a polished design. The ultimate goal was to foster donor loyalty and retention.

• Security: AIDONIC ensured the app has met industry standards, demonstrating a strong commitment to security.
• Scalability and Reliability: The architectural choices made during development guarantee that the app is both scalable and reliable.
• User-Friendly Design: Attention to design details resulted in an intuitive and user-friendly interface, making the app accessible to all users.

Conclusion

The miUNI App has set a new benchmark for donor engagement and loyalty for UNICEF Argentina. By combining innovative technology with a user-centric approach, we have created a platform that not only meets but exceeds donor expectations. The success of the miUNI App stands as a testament to the effective collaboration between UNICEF Argentina and AIDONIC, paving the way for future innovations in fundraising and donor retention.

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Special Offer to any UNICEF Offices

AIDONIC invites every UNICEF country office to leverage the success of the miUNI App by adopting a customized version tailored to your specific fundraising strategies and local needs. Our platform can be fully branded to reflect your unique identity, with features and functionalities designed to engage and retain donors in your region. Whether it's enhancing donor communication, providing exclusive offers, or streamlining donation processes, our adaptable app can be tailored to meet your office's goals. Partner with AIDONIC to unlock new opportunities in donor engagement and take your fundraising efforts to the next level with a state-of-the-art mobile application.

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If you are interested, please Contact us or Book a Demo